As a founder of Intres Consultings I’d like to tell you more about our history and background of Intres Tool services & solutions - a provision of Intres Consultings. It’s a bit academic here but I encourage you to continue reading.

The foundation of Intres Tool is based on customer perspectives and marketing orientation of competences rooted in the resource-based views. Also the tools are results of long academic work and empirical efforts emphasized in various articles, seminars workshops and conferences in Finland and abroad. About 150 companies have used these models in many of my workshops and seminars and the overwhelming feedbacks and the demand for it as a business tool was the major reason why I want to offer it as an ASP based services to companies. Although originally I wanted to offer it only through consulting services and the idea of bundling the tools as an Internet based solutions was something that came later! The idea came about because of my need to cut the time and costs of carrying out the survey work for my dissertation.  In so doing I contacted some local IT firms on the possibility for carrying out survey work through the Internet. It was supposed to be a one-time-use project. I received offers for software which I can only have access to until when my research is completed. Searching the Internet for options I discovered that survey tools are offered as an ASP based service. I also found out that survey tools are the basic offerings while various business solutions with great value propositions are the baseline offerings!

I set to work to find and analyze all accessible firms in this service category in Finland and abroad so as to understand what they offer, their baseline value propositions and core advantage.  By this I discovered many market gaps and segments which can be targeted with completely new services. My experience on working with small SMEs, research, my expertise and my on-going PhD research were very instrumental for generating the business ideas.  I set to define and design the requirements for the survey tool and apart from creating new service concepts in this category, my existing business tools were further developed so that it can be offered as part of the internet based service packages.